Understanding Off Page SEO
Off site SEO refers to the activity you undertake away from your website to impact your search ranking results.
It is essentially the exact opposite of on page SEO, even although both actions work towards the same end goal.
Experts estimate the weighting factors for off site SEO to be slightly above 50%, meaning that it is perhaps more important than the signals on your website itself.
Off site SEO deals with improving a number of factors surrounding a website, such as its relevance, popularity and trustworthiness.
An Online Approval
Improving off site SEO is a lot like improving your reputation in the real world.
In the real world, if someone tells you that if you need something, you should go here for it, you generally take this advice on board.
Google and other search engines do the exact same thing within the online world.
If a website has several other websites that are promoting it in some way, Google takes this as a sign that the website must have authority.
In the same way that when you take recommendations in the real world, you usually consider the source, Google does the exact same thing in the online world.
The more links you have pointing to your website, the more authority you have in the online community.
If you then put a link on your website to another site, Google will see this a higher quality referral than a page that has fewer links pointing to it.
In this sense it is important remember that low quality referrals will not get you anywhere, and have even been shown to damage a websites online reputation.
Factors That Google Looks At
The quality of the source is only one of many factors that Google takes into account.
The others include:
- The popularity of the linking site
- The relevance of the linking site to the linked site
- The anchor text that is being used
- The trustworthiness of the site
- How old the link is
- The Authority of the linking domain
- How many other links are on the linking page
Other Aspects Outside of Links
Off site SEO generally revolves around backlinks and external referrals, however there are a few other activities that help improve SEO.
These include things like:
- Social media marketing
- Influencer marketing
- Guest blogging
- Brand mentions
These signals should be considered secondary to link building, but they should never be neglected completely.
Just like links, a high authority referral in the form of social media marketing for example can really boost your off site SEO.
Our Approach to Off Site SEO
We approach off site SEO the same way we have always done for many years.
Build high quality links and refers from trustworthy websites that are relevant to our clients.
We look at the authority of the domain and do our own background checks on potential websites to ensure our clients get the highest quality links.
We are good at what we do and have been doing it for a long time, so get in touch today to get real results from a reputable SEO agency.