Keyword Research at SEO Glasgow
What Are Keywords?
Keywords are search terms that are used by people and monitored by Google and other search engines. Keywords are essentially what people type into search engines to find what they are looking for online. Search engines then take this information and decide how high a website should rank, this is based on various different things such as;
- Keyword relevance
- Website authority
- Website trustworthiness (no viruses or dodgy content)
These keywords are used in both on-site and off-site optimisation efforts and are essential when it comes to SEO marketing Glasgow.
Computers Vs. People
As you may already be aware, people and computers don’t speak the same language. Keywords are a way to build the bridge between man and machine and allow search engines to understand what people are searching for online.
Analytical data is taken from everything that is searched for online. Everything from the location of the searcher to the type of device and version of the browser that they are using can be tracked and used to create the most in-depth and streamlined SEO campaign imaginable – boosting your website ranking on search engines and bringing in more leads in the process.
Search engines take and use keywords to create a better user experience and to help people find what they are actually looking for.
What is Keyword Research?
Keyword research is the essential first step in any SEO strategy. The keywords selected in this stage will influence the entire SEO campaign.
We start off by researching your business. This includes your products and services, as well as analysing your competitors to find out what keywords they are using.
Then, using the best keyword research technology available, we create an extensive list of keywords that are related to your business and industry. We take this list and narrow it down to the most relevant keywords, specific to your business. This will be your initial keyword strategy.
When determining what keywords should be used for your strategy, we only choose the most valuable keywords to your business. This means choosing keywords that have monthly search volume. We aim to help you rank for keywords that receive 50 monthly searches+ to help ensure that you are getting the most out of your keyword campaign.
At SEO Glasgow we can carry out extensive keyword research and this can be done through many different methods including; website analysis, competitor analysis and industry analysis.
What Happens Next?
After the keyword research has been established, our SEO agency in Glasgow will be using onsite optimisation to streamline your content and help search engines (and people) understand what your business is about.
Once your website has been fully optimised to a high standard, then the offsite optimisation will begin. This is done in the form of link building and will help boost your websites authority and rankings on search engines.
Working with SEO Glasgow
When you come to SEO Glasgow, you are guaranteed high-quality SEO services for great prices. We are dedicated to providing our clients with the best results possible.
Many people are sceptical of the benefits of SEO, this is due to very mixed opinion in the industry. Many people don’t give SEO enough time to allow them to see the full benefits – on average it takes around 3 months before any positive effects of SEO can be seen. SEO is a slow game but in the end can bring in your business a higher number of leads that are far more consistent than PPC/CPC advertising.
Our knowledge and expertise of all things SEO is what puts us ahead of our competitors and what helps ensure that we put you ahead of yours. If you are interested in improving your businesses position online, then get in contact with SEO Glasgow today. We can transform your digital marketing strategy through the use of our SEO services in Glasgow.